Red Media is one of the largest Russian holdings producing and distributing theme-based channels for cable and satellite broadcasting. It was founded in 2005 and has 13 of its own channels: 365 Days TV, HD–Life, Auto Plus, Fighter, India TV, Interesting TV, Comedy TV, Kitchen TV, A Minor, Mnogo TV, TV Boulevard, Russian Night, and Europa Plus TV. The audience coverage of the holding’s channels in 2010 exceeded 45 million viewers. TV channels of Red Media Holding are broadcast throughout the territory of Russia, CIS, Baltic states and North America on the networks of satellite and cable television broadcasting operators.
Advertising Opportunities of Red Media TV Channels
TV advertising on the niche channels today provides:
- A dynamically developing segment of the advertising market
- Efficient brand promotion amongst the hard-to-reach target audience
- Advertising of products limited by the Law “On Advertising”
- Affordable prices for advertisers
Red Media TV channels provide:
- A huge amount of air time for your TV advertising
- The opportunity to advertise your brand on several niche channels
Our specialists are ready to develop complex advertising campaigns using the following tools:
- Direct advertising. A short video clip from 10 seconds to 1 minute transmitted on the channels
- Sponsorship of programs. Presentation of advertising information within the TV program appropriate for the advertiser.
Types of sponsorship marking:- Sponsor caption
- Electronic logo/site address
- Commendation in credits with logo placement
- Gift presentation mentioning the sponsor or the brand
- Demonstration of the sponsor’s products
- Demonstration/mentioning of the sponsor’s products in a special scene
- Announcement by the hosts mentioning the sponsor or the brand
- Sponsor’s provision of clothing to the program hosts
- Other options
Advantages of the sponsor advertising:
- The advertising message will be integrated into the program and will not provoke any audience rejection
- The advertising message will be an integral part of broadcasting which cannot be missed
- Audience attention to the program will increase the efficiency of the advertising impact
- Popular programs will make promotion of your brand more efficient
- Sponsorship can supplement direct advertising, making the campaign more efficient














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